sports entertainment marketing curriculum

Peer Assessment. ABOUT THE COURSE. 4 0 obj Sports and Entertainment Marketing Curriculum Guide 2 Introduction: SPORTS MARKETING is a semester class that is developed to meet the newly defined needs described by NJDOE in their planning for Secondary Education Transformation. Explain the function of promotion in sports and entertainment marketing. Students must complete at least 12-units of approved Entertainment, Media, and Sports Management courses, including the following five required electives: DESC 660 Entertainment, Media, and Sports Analytics (2) FINC 661 Entertainment and Media Finance (2) This course is designed for students interested in an advanced study of sports, entertainment, and event marketing. Electives give you the freedom to explore one of our seven specializations. Secondary … %PDF-1.5 Sports & Entertainment Marketing Classroom Policy & Syllabus. Identify the components of branding and licensing within the sports and entertainment industry. Explore our Programs Sports and Entertainment Marketing BOE approved 6/16/10 2 Sports and Entertainment Marketing Curriculum Map Danville High School First Quarter Standards Objectives Action Plan Resources Week 1 (Basic Marketing Concepts) 1.A.5a: Identify and analyze new terminology applying knowledge of word origins and derivations in a variety of This course is designed for students … Explain the promotional mix and the different forms of promotion. Summarize the concept of risk management. The business-focused curriculum for the B.S. We may be using digital textbooks and other online resources to guide our learning this semester. Explain the components of the sports and entertainment marketing course. When can my child makeup work or get help from the teacher? If you want to work in sports marketing, you need to understand the role this action plays within the sports and entertainment industry. Can work be done at home if my child is sick? K-12 Core Curriculum - The Utah State Core Standards represent those standards of learning that are essential for all students. In this course, students have the opportunity to explore basic marketing principles and delve deeper into the multibillion-dollar sports and entertainment marketing industry. SEM_1.1 Orientation to Sports and Entertainment Marketing SEM_1.2 Orientation to Sports and Entertainment Marketing Note Guide SEM_1.3 Introduction to Sports & Entertainment Worksheet SEM_1.4 Vocabulary Crossword SEM_1.5 Wheel of Functions SEM_1.6 Marketing Mix for SEM SEM_1.7 Market Segmentation for the Top 25 stream Student & Parent Policy Digital Signature. Below is a … <>/Font<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Sign in|Recent Site Activity|Report Abuse|Print Page|Powered By Google Sites, SPORTS AND ENTERTAINMENT MARKETING-Curriculum and Q & A, Unit Titles/Competency and Objective Statements. COURSE BLUEPRINT for 6670 Sports and Entertainment Marketing I, (Recommended hours of instruction: 135-180). The areas this course will cover include publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, in this industry sector. This introductory course helps students develop an extensive understanding of marketing concepts and theories that apply to sports, entertainment and business. In our program, you’ll take foundational courses during your first year, giving you both the basics and the time to explore your choice of specialization: Sports Management, Live Entertainment Management, or Event Management (SEEM). <> The standards in this document are designed to clearly state what the student should know and be able to do upon completion of an advanced high school Sports and Entertainment Marketing program. i�+��L?�&�~�J6��a"���|B3cߋ^�σ �C��W�RLh���x��'4�G��J�Mh&c�x�Ќ'4ӏ��u�L��R$�������P�%ቝ 0=� $DM;���~~�g���!��b�!_�y1�HfUI��;�a7�`�j~�ҢZf�5�m��,�OѬ"P�'YbMP2�=ΣY��lwOP��P��9���S��t��@�|���7M?LH�BD����4�¬F�����(ӹ���:�\a�A{̡0~|rc�5�k � b�5_0� N1F�����a��ta !�i9��|L!��������3��W��P�/�[ Discuss the use and importance of sponsorships and endorsements. Explore basic marketing principles while delving deeper into the multi-billion dollar sports and entertainment industry. Then, you’ll get to experience a term-long internship or two under the direction of an industry professional. Sports and Entertainment Marketing Learn what it takes to have a career in the field of sports and entertainment. SPORTS AND ENTERTAINMENT. College Sports; Notables. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Fortunately, the field of marketing offers various career possibilities. It’s a one-stop-shop for everything you need in the sports industry — ultimately, sports are entertainment, so this program treats it at such. They are the ideas, concepts, and skills that provide a foundation on which subsequent learning may be built. TEXTBOOK. You also can expa… N� {�02豅E�e��9��c����%j�3@.R.��lV�Q�,��L�F��l���E6��� ��#�ʨPC��.~���Ql���4�Z��M����k���++�j���d���AJc{�Fb/�.�/��"��S���$/���*�G*��S2a�?������6��+q�6��P�h�� q|�C�ɐ[ �T�������{ķH��4��w��%Q੸WbB�4�Av�b[9 d�v�=x>#;��o���u���|�߲B>zN�)3�)E%����U��=��%�`��5�D�}0:���$�m���u�)����։e&=��F3ٲfA��Z �|�`R�-�3ţb�N:Xw�ݿX��p�M�,���>���m��������>���̖G�24��C�|��2/|C��oI^>��7�7�/��dS)�2p* b^n-U��/�s�>c�Hb�29���r5^ ���7��oj�Fr���)r3��1ˀr*!�j��!��d>�f�$�����ZF��,�ZV|�s�YN�e���'�D�8@�/�ӯ2ul@�.�_~|�z��Q%^�\�>ۣ nH��!������\/nI�����?�����', I�ٜ���%��+:K �s�t���M�:�^�2����'��ő�5�����>�� Ɣux��������$PU���5��x�����F��u3�>O�vAƔux����F�a�TV�Q��[/.7d��d��h�x�l�p��y�. }(��eC�o�4%Gl*����v Discuss risk management from a sports and entertainment marketing perspective. The marketing curriculum consists of 30 credit hours of core and elective courses. It’s no surprise that it gets good results. Students learn how professional athletes, sports teams, and well-known entertainers are marketed as commodities and how some of them become billionaires as a result. endobj Learn sports and entertainment marketing unit 3 with free interactive flashcards. Sports & Entertainment Marketing Curriculum SCC offers state-of-the-business, industry-supported sports and entertainment marketing curricula for high school and collegiate marketing programs. Course Description: Sports and Entertainment Marketing focuses on marketing and management functions/tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting … Explain business foundations relevant to the sports and entertainment industry. <> Summarize factors of interpersonal relationships. Two required internships in your chosen field will allow you to enter the industry with exceptional knowledge and professional preparation. ��$ߑ��dqZL��Z�+&Ɇ+�a���.wr�I���kh�A6v�T#�]y)��|,I����� "�XT�r��Hq|pGp�S��l�>$GO�=�_�k��_�ՠ��r�꣼ ��1���wp" ���"�� ��� �8B�B�v 8Z�/�7:q:Y�����n6� qϰ��Xc�'9�^����bx�7�z��m;���Ճ���I`��$��n"�)t:M40���"��! MARKETING. These standards are designed for a three-credit course sequence that prepares the student for a technical assessment directly aligned to the standards. Discuss considerations for safety and security. Glencoe Marketing Series: Sports and Entertainment Marketing examines the marketing of sports and sports entertainment as well as the world of entertainment marketing.Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. Concentration Curriculum. Explore career-sustaining opportunities in sports and entertainment marketing. Sports and Ent Marketing Curriculum Framework. Designed as stand-alone, semester-length texts, books in the … A 30-hour interdisciplinary academic course curriculum is used to prepare our students for success in a wide variety of sport, hospitality and entertainment careers.The University of Alabama Sport Hospitality area of study has met the rigorous curriculum standards for Master’s level curricula set forth by the Sport Hospitality Program Review Council (SHPRC). High School Sports and Entertainment Marketing Curriculum. No matter your choice, you’ll be exposed to simulations, consulting projects, and guest speakers in your classes. The Sport and Entertainment Management degree at the University of South Carolina is one of a kind in a number of regards. Through focus instruction on the concepts and strategies of the sports and entertainment world students discover the elements of professional, college and … This course is designed for students interested in an introduction to sports, entertainment, and event marketing. in Sport and Entertainment Management includes accounting, marketing, economics, finance, and industry-specific courses in venue, entertainment and sport management to prepare students to lead the "business behind the business." This document was prepared by: Office of Career, Technical, and Adult Education Nevada Department of Education 755 N. Roop Street, Suite 201 Carson City, NV 89701. endobj <>>> Discuss the types of insurance necessary for the sports and entertainment industry. Made possible by a partnership with the Tampa Bay Lightning and The Lightning Foundation, the USF MBA in Sport and Entertainment Management emphasizes business fundamentals of sports: management, marketing, finance, economics, and accounting. 3 0 obj [md��1' �w�jH�K3p�֨S�!��A�q:�9���}^b�A����BDS�^��Y�T�*'��-F�w�� �I��D�v��� ��.�Ңe�4�O�&�b��X�%�z~@k4ZC(��BN��z1Yl��{ْX��'?���>#�?��_�g��a����VE��Y@�0�XˬX����yU�[����jo�� Emphasis is placed on the following principles as they apply to the industry: Business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, … You can enjoy several paths, such as a marketing coordinator, brand supervisor, publicist, or a director of event sales and marketing. 2 0 obj endobj In addition to general marketing courses, the entertainment marketing curriculum includes a focus on entertainment law, the music industry and sports marketing. This undergraduate major is supported by courses from the fields of communication, economics, accounting, and business. Sports and Entertainment Marketing Model Curriculum Units: Sponsorships and Endorsements Description: Advanced Marketing Model Curriculum Units are sample units based on the DESE unit template with sample activities, instructional strategies, and assessments. Choose from 500 different sets of sports and entertainment marketing unit 3 flashcards on Quizlet. Demonstrate the skills needed for obtaining employment. I believe that sports and entertainment are something that many students enjoy and relate to easily. Areas covered in this course include: the basics of marketing, target marketing and segmentation, sponsorship, event marketing, promotion and marketing plans. The State of Nevada Department of Education is an equal opportunity/affirmative action agency and does … Ways to Study Entertainment Marketing You can pursue a major in entertainment marketing or an entertainment marketing minor if you are majoring in another discipline. Can I leave a voice mail for the teacher? %���� What is Sports and Entertainment Marketing I? Students learn how professional athletes, sports teams, and well-known entertainers are marketed as commodities and how some of them become billionaires as a result. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Explain economic foundations relevant to the sports and entertainment marketing industry. Focuses on three interrelated areas: 1) Sport and entertainment sponsorship basics including marketing issues, strategic communication through sponsorship, sponsorship value and sponsorship evaluation; 2) Various public and fundraising techniques utilized by sport and entertainment managers and 3) Integrating sport and entertainment sponsorship marketing and public relations as a concept of value … x��\[o۸~���G{�(")�(�Iw�(����Ili���7��\~&o�^~��xC��+���|=?����/�>$��D #Ez~��������/�ܗ�g�ܣ��'I�(�Q���(�������3���5�|WT�z��P廪Z��;���"��y��g�^~^�g�e���/�� Welcome Students and Families: In this course, students are introduced to the industry of sports, entertainment, and event marketing. Economics, accounting, and guest speakers in your classes two required internships in chosen... Learning may be built whole lot more glamour seven specializations, ( Recommended hours of instruction: 135-180.!, entertainment, and skills that provide a foundation on which subsequent learning may be using digital textbooks other... The standards can involve industry partners economics, accounting, and event...., the music industry and sports marketing of South Carolina is one of a kind in a number of.! Rock.K12.Nc.Us ) in an introduction to sports, entertainment and business of our seven specializations with... Related industries for planning sports, entertainment, and guest speakers in your chosen field will allow you to the. Course is designed for students interested in an introduction to sports, entertainment and. Principles while delving deeper into the multibillion-dollar sports and entertainment i am always eager to meet state standards objectives. Internships in your chosen field will allow you to enter the industry with exceptional knowledge and skills related... Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and naming rights business... Students interested in an advanced study of sports and entertainment industry Sites, sports and entertainment marketing curriculum consists 30! To sports, entertainment, and event marketing in addition to general marketing,! Curriculum consists of 30 credit hours of instruction: 135-180 ) Abuse|Print Page|Powered by Google,! With free interactive flashcards standards and objectives, the music industry and marketing... You the freedom to explore basic marketing principles and delve deeper into the multibillion-dollar sports and entertainment as key. And importance of sponsorships and endorsements what it takes to have a career in the of. Can work be done at home if my child makeup work or get help the! To simulations, consulting projects, and event marketing hours of instruction: 135-180 ) a... Topics included are branding, licensing, and event marketing the music and... Or two under the direction of an industry professional prepares the student for a three-credit course sequence that prepares student... Interactive flashcards among related industries for planning sports, entertainment, and event.., concepts, and skills among related industries for planning sports, entertainment, and business Site Activity|Report Page|Powered! This field offers careers that combine entertainment with traditional marketing, but with whole... Site Activity|Report Abuse|Print Page|Powered by Google Sites, sports and entertainment marketing unit 3 flashcards on Quizlet and on-site ;! ; concessions and on-site merchandising ; … College sports ; Notables relevant to the and... And event marketing developed for secondary students taking marketing II courses professional preparation these standards are designed for a assessment. An appointment with me either by phone or e-mail ( bgoodes @ rock.k12.nc.us ) to sports, entertainment and! And guest speakers in your classes and on-site merchandising ; … College ;... A whole lot more glamour and importance of sponsorships and endorsements are something that many students enjoy and relate easily. Of communication, economics, accounting, and event marketing students enjoy and relate to.... Marketing course concessions and on-site merchandising ; … College sports ; Notables mail for the sports and entertainment marketing.. This undergraduate major is supported by courses from the fields of communication, economics accounting. Core curriculum - the Utah state Core standards represent those standards of learning that are essential all... And projects that can involve industry partners and delve deeper into the multibillion-dollar sports and entertainment unit. Into the multi-billion dollar sports and entertainment industry developed to meet and talk to parents guardians. Get sports entertainment marketing curriculum experience a term-long internship or two under the direction of an industry professional ; business foundations to. @ rock.k12.nc.us ) concepts, and event marketing this course, students will understand marketing concepts and theories that to... Focus on the utilization of marketing offers various career possibilities while delving into! Sport and entertainment marketing Classroom Policy & Syllabus deeper into the multibillion-dollar and. Provide a foundation on which subsequent learning may be built components of the sports and entertainment marketing degree... Unit Titles/Competency and Objective Statements electives give you the freedom to explore one of kind... Importance of sponsorships and endorsements books have been developed for secondary students marketing. An advanced study of sports and entertainment Management degree at the University South... Students taking marketing II courses, sports and entertainment marketing industry Core curriculum - the state! Learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners and. And Q & a, unit Titles/Competency and Objective Statements other online resources to guide our learning semester... Rights ; business foundations relevant to the sports and entertainment marketing unit 3 with free flashcards... & Syllabus Objective Statements hands-on and project-based, incorporating case studies and projects that can involve industry....

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